An evening with Peak

The talks ## Peak's Brain Training: where neuroscience meets fun Peak builds games to 'challenge your brain'. Designing such games is a little different to making games for pure entertainment. Whilst ensuring an enjoyable experience, we always need to be mindful of the science behind everything we do. We need to be quantitatively driven and as transparent about performance results as we can. In this talk, we'll share precisely how we do this day-to-day, combining data science with design thinking. ## Redesigning Peak's Onboarding We hear a lot about data driven design and product management, but what kind of data are we actually looking at and how does that help us decide what to test? At Peak – Brain Training, the development process is influenced by data, human-centred design, science and fun. These are the building blocks that helped us build a product that has been downloaded more than 40 million times and win countless awards. For a glimpse into this approach, join us as we discuss our recent redesign of the First Time User Experience.
23 May 2018
23 May 2018
23 May 2018

The line-up

Alex Davis

Product and Growth , Mozilla

Alex has been building and growing products for 15 years. After co-founding and growing three startups, he moved on to a consulting role where he designed and optimized the referral loops for more than twenty well established e-commerces contributing up to 75% revenue growth.

Over the last 5 years, he’s led mobile growth for Mozilla Firefox and then product managed Firefox’s Accounts, Sync and Cloud Services teams. During this period, he played a core role in implementing an experimentation and data culture across both marketing and product organizations at Mozilla.

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