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JAM London 2020 Workshops

We're currently putting together comprehensive program of workshops to choose from. You can already book your ticket and pick your session later.

Behavioural Science for Product Managers

In your daily work, you’re forced to make a lot of decisions that anticipate how your customers will behave. You may be designing a new feature or creating a marketing campaign. You may be setting the vision and roadmap for the whole product.

This workshop lasts ~ 3 hours. You'll have the opportunity to choose from a morning or afternoon session.

Evelyn Gosnell
Head of Product, Irrational Labs

Summary

In your daily work, you’re forced to make a lot of decisions that anticipate how your customers will behave. You may be designing a new feature or creating a marketing campaign. You may be setting the vision and roadmap for the whole product.

Implicit in all of these decisions are assumptions you are making about human behavior. Behavioral science is your short cut. There are thousands of academic papers that study decision-making. If you’re not paying attention to this massive knowledge base, you’re likely going to misfire on some things – and the worst part is – because you’re moving so quickly through decisions, you may never even realize how good things could have been.

This workshop is an intensive deep dive that will help you better understand how your customers make decisions, the tools behavioral scientists use, and how you can apply behavioral insights to your job.

The workshop is lead by Evelyn Gosnell, Managing Director at Irrational Labs. Irrational Labs is the premier behavioral science consulting and design firm co-founded by Dan Ariely.

Who it’s for

This workshop is for Product leaders – including executives, product managers, designers, and others who are decision makers in the customer experience. You’ll advance your career with a deeper and differentiated understanding of customer psychology. You’ll drive your business results by immediately being able to apply learnings to your company priorities.

Key takeaways

  • The top psychologies impacting your customers’ decision making
  • Actionable insights on how to leverage behavioral science in your product and feature development
  • The “3B framework” for behavior change: Solve for human biases (used by companies like Google and Facebook)
  • Tools, like a behavioral diagnosis, that help you evaluate your current product experience and prioritize changes

More about the day

What we will achieve

  • Fast-paced rapid-fire overview of the main psychologies your customers will face
  • Understand why people make the decisions they do, and how to influence them for the better
  • Learn the framework for the 3 most important steps for behavior change
  • Get real-world case studies on how behavioral insights have transformed outcomes

Hands-on exercises include

  • Hands-on practice using behavioral insights to identify gaps in your product
  • Deep dive on the tactics that motivate your customers to act
  • Practice applying the 3B model of behavior change
  • Behavioral diagnosis & action steps

Prerequisites

Whilst not a requirement, you will get the most out of the workshop if you read Putting back users to the forefront: sustainable engagement tips from behavioral science and Irrational Labs’ Behavioral Design Guide.

Focus on impact: growing your product, business and teammates

How do you define what’s impactful for your product or business? How do you measure impact? How do the best products we all love and use daily - from Facebook to Airbnb, Google to Amazon - get built by separate teams, totaling thousands of people? And how do these organisations scale efficiently while moving fast, accelerating growth and increasing their impact?

This workshop lasts ~ 3 hours. You'll have the opportunity to choose from a morning or afternoon session.

Erez Naveh
Product Manager, Facebook
Nimrod Priell
Founder, Facebook

Summary

How do you define what’s impactful for your product or business? How do you measure impact? How do the best products we all love and use daily - from Facebook to Airbnb, Google to Amazon - get built by separate teams, totaling thousands of people? And how do these organisations scale efficiently while moving fast, accelerating growth and increasing their impact?

Learn the tactics of building outcome-oriented teams filled with independent product thinkers, including:

  • What are the five ways to decompose your KPIs to find the best lever to move them?
  • How to set goals on these KPIs?
  • How to instill a focus on impact that moves team members from ‘counting story points’ to independently showing initiative and executing on the product’s mission?

For startups big and small, Erez & Nimrod share the best-in-class frameworks for data-driven product development with a mix of fun hands-on exercises and quick take talks.

Who it’s for

Product managers in growing organizations, moving to managing other PMs or in orgs moving from finding product-market fit to scaling up efficiently. Also for PMs in dysfunctional orgs who want to understand what can they do to change the culture and code of the company to be more productive!