We're currently putting together comprehensive program of workshops to choose from. You can already book your ticket and pick your session later.
This workshop lasts ~ 3 hours. You'll have the opportunity to choose from a morning or afternoon session.
In your daily work, you’re forced to make a lot of decisions that anticipate how your customers will behave. You may be designing a new feature or creating a marketing campaign. You may be setting the vision and roadmap for the whole product.
Implicit in all of these decisions are assumptions you are making about human behavior. Behavioral science is your short cut. There are thousands of academic papers that study decision-making. If you’re not paying attention to this massive knowledge base, you’re likely going to misfire on some things – and the worst part is – because you’re moving so quickly through decisions, you may never even realize how good things could have been.
This workshop is an intensive deep dive that will help you better understand how your customers make decisions, the tools behavioral scientists use, and how you can apply behavioral insights to your job.
The workshop is lead by Evelyn Gosnell, Managing Director at Irrational Labs. Irrational Labs is the premier behavioral science consulting and design firm co-founded by Dan Ariely.
This workshop is for Product leaders – including executives, product managers, designers, and others who are decision makers in the customer experience. You’ll advance your career with a deeper and differentiated understanding of customer psychology. You’ll drive your business results by immediately being able to apply learnings to your company priorities.
Whilst not a requirement, you will get the most out of the workshop if you read Putting back users to the forefront: sustainable engagement tips from behavioral science and Irrational Labs’ Behavioral Design Guide.