While Anna's names might seem unpronounceable at first (it's pronounced A-N-A, by the way), she is defiantly not someone who is hard to understand. Making complex things simple is at the core of what she does. For the past 4 years, Anna has been applying that principle at Ocado Technology. Her first role at Ocado was to improve the lives of their delivery drivers by providing software that helps them be the best they can be. She did this by regularly asking them what they needed (I know, who does that?). Now Anna is Head of Product and her goal is to keep Ocado at the bleeding edge of customer experience by tightening feedback loops, assessing value and validating delivery. Sounds simple? It is, thanks to Anna.