Evelyn Gosnell

Head of Product @ Irrational Labs



JAM London 2020



Evelyn is Managing Director at Irrational Labs and frequent speaker in behavioral economics and consumer psychology.

She is an expert in helping companies use the science of decision-making to better understand how real people think and behave, thereby creating better products and services for them.

Evelyn leads Irrational Labs’ Behavioral Economics Bootcamp, an immersive training program for product leaders looking to use behavioral insights in product development.

Evelyn was previously the Head of Product Development and Behavioral Science at Shapa, a health startup founded by behavioral scientist Dan Ariely.