Gemma crafts narrative through design at IDEO. With a penchant for making movements, she explores emerging futures for different companies, while also designing delightful everyday experiences for people... But in reality, she just wants a dog. Prior to joining IDEO, Gemma worked as an interaction designer at Native, designed kettles in Hong Kong, was an Assistant Art Director at the BBC, and researched synthetic biology and designed speculative creatures for Alexandra Daisy Ginsberg. She earned her stripes at Normally as a data explorer, strategist and interaction designer. Aside from being a designer, Gemma is a keen cyclist, illustrator and horse rider.