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Hristina Racheva

Head of Localisation at Skyscanner
@LinguistTina

As a Head of Localisation at Skyscanner, Hristina’s main focus is building a strong localisation team and robust processes. Today, a team of over 15 localisation managers and engineers is building tailor-made solutions to enable Skyscanner’s teams build products and create experiences in over 35 languages.

Call her crazy but she thinks that localisation is a fascinating discipline and crucial for any business, being at the intersection of languages, technology, product, design and UX. And she is on a mission to get everyone else excited about it. After all, how can a business or a product be successful and truly global if it doesn’t respond to the needs of all its users no matter where in the world they are from or what language they speak.

Hristina is a strong believer in the power of building communities so when not solving problems for global travellers, she leads Locommunity, an online mentoring community for localisation professionals and co-hosts a Localisation Meetup in Barcelona. A global citizen at heart, she speaks 5 languages and has lived in 10 different countries, so far.

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