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Katie Wyburd

Strategy & Growth Director at Idean

Katie thrives on delivering strategy and transformation projects for complex organisations. She has launch whiskey brands into South America, luxury hotel loyalty programmers in China and new financial products into Europe, working with clients such as Diageo, InterContinental Hotel Group, Barclays, SAntander and Centrica . At Idean, Katie’s focus is on helping clients work out where they should focus to best meet the needs of their –– with a special interest in helping large customer organisations, and financial services providers in particular, to better serve their more vulnerable customers.

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