Lucas is Head of Monetization Product at Marfeel, a leading publisher platform and one of Europe's fastest growing tech start-ups. He leads multiple projects in the areas of monetization, mobile apps, user retention & engagement, adtech among others. Previously he worked as Director of Programmatic at Grupo God, one of the largest media groups in Spain. He is also member of S2S Product Management Committee at Prebid.org. Currently he is focused on building products that ensure the right reader experience while yielding the highest revenues possible, letting publishers focus on what they do best, writing great content.