As designers we're often designing with a particular user in mind, but what if that user is mostly unknown to you? Femke will share her experience designing products for different cultures, while uncovering some mistakes, research and learnings along the way. You?ll walk away with some practical advice on how to approach designing for a foreign market.JAM London 2018
Originally from New Zealand and now living in Amsterdam, Femke (@femkesvs) loves making time to obsess over pixels, record a podcast (Design Life FM) or speak at events. Today she splits her time working as a product designer at Uber, side projects, writing and speaking. She?s also a lover of the outdoors and cooking.