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Fooling ourselves with data

Chad Jennings


As businesses and product managers we love to shout about being 'data-driven.' Data is obviously fundamental, but with an industry average conversion rate of 3%, most of our data is internal-facing and biased towards the minority of existing customers who have successfully converted. What about the majority who are non-customers? We are often blind to why non-customers fail, yet break-through products can come from understanding the potential customers who never show up in your dashboards and models. Let?s stop navel gazing and consider how we can better uncover insights that can drive growth, as well as useful, usable and delightful products.
JAM London 2017
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About Chad

Chad has spent over eighteen years at the intersection of product, design, and user experience, following a Master's in human-centered design from the Institute of Design at the Illinois Institute of Technology. During his career, he has held key roles within companies such as Method, Smart Design, EF Education First, and Blurb, which he also co-founded. He contributed significantly to the growth of all of these organisations, and these experiences led directly to the role at MOO, where he has been since early 2015. At MOO, as Chief Product Officer, Chad manages three pivotal teams: physical product design, product management, and experience design.

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