How we're responding to COVID-19All updates
Back to all talks

Localisation strategies for global success

Hristina Racheva

Skyscanner @ Localisation Lead

As humans we all want a successful, fulfilling career. But what does a ‘good’ career look like when we’re faced with an ever-changing set of technologies and a skillset that’s being defined under our feet? How do we know we’re focused on the right things? Enter the spreadsheet. Product leaders across the world are using hand-made tools to define what ‘good’ looks like for their teams. They hope to help people feel like they know what’s expected of them and how to grow in the right direction. At Progression Jonny’s spent the last 18 months researching their efforts and looking for something better. He believes that a better way lies beyond the reach of any one company. To achieve career nirvana we all need to work together to build defining careers, not just jobs. Jonny will take you through his learnings and give you the tools to both map your team’s dream careers and follow your own.
JAM Barcelona 2019
Download slides

About Hristina

Hristina is a Localisation Product Manager at Skyscanner where she leads the localisation team and focuses on evangelisation, localisation strategy and workflows optimisation.

Call her crazy but she thinks that localisation is a fascinating discipline and crucial for any business, being at the intersection of languages, technology, product, design and UX. And she is on a mission to get everyone else excited about it. After all, how can a business or a product be successful and truly global if it doesn’t respond to the needs of all its users no matter where in the world they are from.

She had previously worked on the localisation team at Google and prior to that was a translator at various European institutions.

Hristina is a strong believer in the power of building communities to share learnings and support each other - she co-organises a Localisation Meetup in Barcelona and co-leads an online community that mentors graduates and young professionals entering the localisation industry. A global citizen at heart, she speaks 5 languages and has lived in 10 different countries, so far.

More talks

Building universes that sing in tandem

Payal Wadhwa

Service Design Principal, Idean UK
JAM London 2019

Behind the roadmap at busuu

Antoine Sakho

Head of Product, busuu
JAM London 2016

Localisation strategies for global success

Hristina Racheva

Localisation Lead, Skyscanner
JAM Barcelona 2019