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Terms of engagement: research as a team sport

Chelsea Bullock

MailChimp @ Product Manager

A rich understanding of your users and a data informed product strategy are table stakes for building great products, and UX researchers are uniquely equipped to support you in both. But maybe you aren’t sure how to leverage your research team to work toward the answers you need, or perhaps it doesn’t seem worth the effort.In this talk, Chelsea will share what she’s learned from her experience as a UX researcher (recently turned product manager) about the critical importance of building trust with your research partners.
JAM London 2019
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About Chelsea

Chelsea Bullock is a newly minted Product Manager at Mailchimp. Before September, she worked as a Senior UX Researcher at Mailchimp on the Product Insights team, which uses qualitative, quantitative, and mixed methods research to understand Mailchimp’s customers, products, and industry landscape—all of which are critical inputs to prioritizing product decisions, guiding feature development, and crafting customer experience. She’s also worked on UX research and design teams at IBM and Salesforce.

Chelsea earned her PhD in Media Studies from the University of Oregon where her work focused on how the stories we tell ourselves about ourselves define significant cultural shifts and present opportunities for progressive intervention. Specifically, she focused on how reality television has allowed us to broaden and enrich those stories. She lives in Atlanta, Georgia with her husband, son, and dog; she loves traveling the world with her family, kickboxing, and trying to keep houseplants alive.

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