Hot Tips is a constantly growing, curated collection of candid advice by and for product people.
Think of it as a precious piece of advice you wish you had received when you started building products. It’s a short snippet of wisdom that helps you do things differently.
Contributing a Hot Tip it the fastest way to reach 3,000+ makers from all over Europe. Your daily grind might be their ‘aha moment’!
1. Write your Tip following the guidelines below.👇
2. Submit the Tip through Typeform.
3. Wait patiently! The Tip will undergo some scrutiny by our Hot Tip Catcher, who will then decide whether to publish it (we may tweak the content for clarity).
4. Watch out! Every week we’ll pick the best Hot Tips and share them with the community in the JAM newsletter. Look out for yours! 👀
Your Tip can belong to one of the three categories.
📖 Be as open as you can: share insider knowledge, something people won’t have come across before. A Hot Tip reveals how you do things.
🎨 Show, don’t (just) tell: talking about your roadmapping process? How about including a screenshot of the tool you use? There’s nothing better than seeing your ‘behind-the-scenes’.
💌 Keep it short and personal: aim for 200 words max, and word it like you’re helping a friend out.
🔧 Share tools: offer readers an opportunity to explore the topic. Link to at least one helpful ebook or article that helped you in the past.
You use knowledge about the users to improve the product. But, the same user insights can be utilised to sell it. To what extent is it a PM's role to think about marketing? What kind of marketing skills, if any, should you have as a PM?
A PM knows the product inside out, they talk to the users, identify their pain points, and work out how to address them. It might make you wonder why a company would even need a separate position of a product marketer?
Truth be told, great product management requires a marketer mindset and vice versa—think Sujan Patel for example.
Both roles require intimate knowledge of the users, but it's used for different purposes.
To be able to communicate the value effectively they need to identify people who are likely to find the product helpful in its current form. And, let’s not kid ourselves. Even if it is not a part of your official job description....
In the early stages of product development— MVP and pre-launch—as a PM you’ll find yourself doing marketing. You’re the one who interacts with the users most.
In later stages of growth ****you might split responsibilities. Your team might decide to hire someone dedicated to communicating the value of the product you're all creating.
And, whatever it is, always treat marketing as a mindset. It's one of the hats you wear as product person, a part of your attitude that focuses on translating value into money.