So long, and thanks for all the fish.
They say that all good things must come to an end. Today we’re announcing that after six wonderful years, Jam is closing down.
To this day, we have thoroughly enjoyed everything we’ve done together. Our events were fun, different, and a pleasure to organise and run. You brought them to life and we couldn't be more grateful for all the great moments we enjoyed in your company.
In this announcement, we’d like to share the rationale behind this decision.
2020 has had a disastrous impact on society and the economy as a whole. From a business standpoint, companies operating in the events industry have been hit particularly hard.
Our revenues crashed, and we lost a considerable amount of money in deposits paid to venues – including Hawker House, who we were saddened to hear, are also in the process of closing down.
We successfully ran several online events throughout the year, but it quickly became clear to us that it was going to be impossible to recreate the experiences we'd created in the past, online.
But we didn't throw in the towel. At the end of the year, we attempted a pivot, and launched – Jam Club – an online community for our most committed members.
Our vision was to build a thriving space for growth-minded product leaders, offering intimate virtual workshops every month.
Pivoting from an in-person events company to an online community has proven significantly harder than we’d originally hoped, and the losses we accumulated in 2020 have proven too significant for us to overcome. And so now we’d rather stop here, celebrate the journey, and say a proper goodbye.
What now?
We’ll keep Jam Club open for the next six months. We won’t be moderating it or running any workshops, but you'll be able to access all workshop recordings, discussions, and member profiles. We hope you’ll be able to use it to reconnect with friends made at past events.
To claim your free invite just drop us a note at hello@makingjam.io.
You can also find all past talk videos on our YouTube channel.
Thank you
A huge thank you to our amazing team of staff and volunteers; Marta, Sunil, Jessie, Maria, Francesca, Stephen, Joan, Monica, Ecem, Steve, David, Michael, Mahtab, Eva, Gizem, Antoine, Jeff and all those that helped run our events every year. We’re deeply grateful for the friendship, shared memories, and support you’ve shown us over the years. We couldn’t have achieved everything we did without you.
Thank you to Doug and Chris at Intelligent People. You supported us from day one, and have always been a pleasure to work with.
Thank you to all our speakers and workshop instructors for all the brilliant content you’ve delivered over the years.
And thank you, for the good times we created together.
Seb & Mathilde
About
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Behavioural Science for Product Managers
In your daily work, you’re forced to make a lot of decisions that anticipate how your customers will behave. You may be designing a new feature or creating a marketing campaign. You may be setting the vision and roadmap for the whole product.
Summary
Summary
In your daily work, you’re forced to make a lot of decisions that anticipate how your customers will behave. You may be designing a new feature or creating a marketing campaign. You may be setting the vision and roadmap for the whole product.
Implicit in all of these decisions are assumptions you are making about human behavior. Behavioral science is your short cut. There are thousands of academic papers that study decision-making. If you’re not paying attention to this massive knowledge base, you’re likely going to misfire on some things – and the worst part is – because you’re moving so quickly through decisions, you may never even realize how good things could have been.
This workshop is an intensive deep dive that will help you better understand how your customers make decisions, the tools behavioral scientists use, and how you can apply behavioral insights to your job.
The workshop is lead by Evelyn Gosnell, Managing Director at Irrational Labs. Irrational Labs is the premier behavioral science consulting and design firm co-founded by Dan Ariely.
Who it’s for
This workshop is for Product leaders – including executives, product managers, designers, and others who are decision makers in the customer experience. You’ll advance your career with a deeper and differentiated understanding of customer psychology. You’ll drive your business results by immediately being able to apply learnings to your company priorities.
Key takeaways
- The top psychologies impacting your customers’ decision making
- Actionable insights on how to leverage behavioral science in your product and feature development
- The “3B framework” for behavior change: Solve for human biases (used by companies like Google and Facebook)
- Tools, like a behavioral diagnosis, that help you evaluate your current product experience and prioritize changes
More about the day
What we will achieve
- Fast-paced rapid-fire overview of the main psychologies your customers will face
- Understand why people make the decisions they do, and how to influence them for the better
- Learn the framework for the 3 most important steps for behavior change
- Get real-world case studies on how behavioral insights have transformed outcomes
Hands-on exercises include
- Hands-on practice using behavioral insights to identify gaps in your product
- Deep dive on the tactics that motivate your customers to act
- Practice applying the 3B model of behavior change
- Behavioral diagnosis & action steps
Prerequisites
Whilst not a requirement, you will get the most out of the workshop if you read Putting back users to the forefront: sustainable engagement tips from behavioral science and Irrational Labs’ Behavioral Design Guide.