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João Craveiro
Senior Product Manager

Product Strategy for Platform Businesses

Lasts approximately 2 hours

From Airbnb to Uber, platform businesses aren't new. Also called marketplaces or multi-sided platforms, these products share distinct business model characteristics. In this workshop, I'll use clear language and familiar examples to convey the key concepts of platform businesses. You’ll be encouraged to follow the examples by applying these concepts as we go, to either a well-known platform company or your own.

Who it's for

Any product manager or product leader jumping into a role in a platform product. They might be more or less experienced in product in general, but relatively new to multi-sided platform products. They might be either kickstarting the product, or taking an existing platform product to a new chapter. It is particularly aimed at people in pre-product-market fit products.

Key takeaways

By the end of the workshop, you will have:

  • learned the key concepts around platform business, and how they should be looked at differently from traditional (linear) businesses;

  • identified the core job of your platform business, and the gaps in that core job that make opportunities for your product;

  • crafted a basic vision and product strategy for your platform business to kickstart conversations with your team and stakeholders;

  • become better equipped to learn more advanced aspects from deeper references, as you execute and iterate your strategy and grow your platform.


None! Whilst not a requirement, you will get the most from the workshop if you read “Yeah, but…”: The Litmus Test for Platform Businesses prior to the session.

About the instructor

João Craveiro
Senior Product Manager at Farfetch

João Craveiro has been a researcher, teacher, developer and product manager for over 12 years, having specialised in the past few years in product discovery and delivery for B2B products and platforms. He is currently a Senior Product Manager at Farfetch, the global technology platform for luxury fashion. Previous product management tenures include Onfido (helping build the platform for the new identity standard for the internet) and Premium Minds (discovering and delivering web, mobile and platform products for clients in multiple industries). He was also previously a Professor at Universidade Lusófona, a Software Engineer at Premium Minds, and a researcher/teaching assistant at Universidade de Lisboa.

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