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Matt Ishwerwood

Supercharge Your User Research Skills

Enhance your skills in conducting the three main roles of user research: discovery, validation, and usability.



We all know that user research is a massively important part of creating a successful product. Without assessing your ideas and work against real users you can’t know whether you’re making the right thing.

However do you feel out of your depth when being required to talk to users? Are you unsure whether you’re doing the right thing?

In this workshop, Matt will help enhance your skills in conducting the three main roles of user research: discovery, validation, and usability. With plenty of practical exercises and learning, he’ll pass on a decade of experience in UX and evidence-based design.

Who is it for?

Product managers, designers, marketers, and developers who want to build their skills and confidence in talking to and testing with their users and customers. Great for those who are less experienced in this side of product creation.

Key takeaways

  • Know how to prepare for discovery interviews with customers.
  • Learn how to dig for insights in your interviews.
  • Understand when and how to use validation testing.
  • How to run a great usability tests (including remotely).
  • Learn effective analysis and reporting on the results of your testing.

On the day

What we’ll cover:

  • Using and adapting a template for a good interview
  • Tips on interviewing in-person and over the phone
  • How to carry out quick guerrilla validation tests
  • The components of a good usability test task
  • Explaining a lightweight template for a user testing report

Exercises will include:

  • Drafting interview questions
  • Practicing effective interviews
  • Running a quick mobile app validation test
  • Quick post-it note analysis
  • Practice writing user testing tasks
  • Spotting usability issues in a user test

About the instructor

Matt Ishwerwood
Instructor at Mattish Design Limited

Matt is a UX consultant with over 10 years experience, starting at the BBC and now specialising in working with growing startups. He promotes working in a lean way and with low budget tools.

He created the The Evidence-Based Redesign course and is the writer of the Designing Ecommerce Websites book. He has taught UX workshops and courses to various audiences for over four years.

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