So long, and thanks for all the fish.
They say that all good things must come to an end. Today we’re announcing that after six wonderful years, Jam is closing down.
To this day, we have thoroughly enjoyed everything we’ve done together. Our events were fun, different, and a pleasure to organise and run. You brought them to life and we couldn't be more grateful for all the great moments we enjoyed in your company.
In this announcement, we’d like to share the rationale behind this decision.
2020 has had a disastrous impact on society and the economy as a whole. From a business standpoint, companies operating in the events industry have been hit particularly hard.
Our revenues crashed, and we lost a considerable amount of money in deposits paid to venues – including Hawker House, who we were saddened to hear, are also in the process of closing down.
We successfully ran several online events throughout the year, but it quickly became clear to us that it was going to be impossible to recreate the experiences we'd created in the past, online.
But we didn't throw in the towel. At the end of the year, we attempted a pivot, and launched – Jam Club – an online community for our most committed members.
Our vision was to build a thriving space for growth-minded product leaders, offering intimate virtual workshops every month.
Pivoting from an in-person events company to an online community has proven significantly harder than we’d originally hoped, and the losses we accumulated in 2020 have proven too significant for us to overcome. And so now we’d rather stop here, celebrate the journey, and say a proper goodbye.
What now?
We’ll keep Jam Club open for the next six months. We won’t be moderating it or running any workshops, but you'll be able to access all workshop recordings, discussions, and member profiles. We hope you’ll be able to use it to reconnect with friends made at past events.
To claim your free invite just drop us a note at hello@makingjam.io.
You can also find all past talk videos on our YouTube channel.
Thank you
A huge thank you to our amazing team of staff and volunteers; Marta, Sunil, Jessie, Maria, Francesca, Stephen, Joan, Monica, Ecem, Steve, David, Michael, Mahtab, Eva, Gizem, Antoine, Jeff and all those that helped run our events every year. We’re deeply grateful for the friendship, shared memories, and support you’ve shown us over the years. We couldn’t have achieved everything we did without you.
Thank you to Doug and Chris at Intelligent People. You supported us from day one, and have always been a pleasure to work with.
Thank you to all our speakers and workshop instructors for all the brilliant content you’ve delivered over the years.
And thank you, for the good times we created together.
Seb & Mathilde
About
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Localisation Strategies for Global Success
The future is global, are you ready for it? The success of your product depends on how much it responds to the needs of your international users. This workshop will take you on a journey across different cultures and languages and help you see the world through your international users’ eyes so that the next product or feature you build will feel relevant to them.
Summary
Building a successful product is hard but building a successful product for international users is even harder: it requires tailoring the entire digital experience to suit local users.
Today’s customers expect the entire experience to feel authentic, relevant and comfortable. But how could it feel so if most global products are built for English speaking markets and with English speaking users in mind? Selling products and services internationally is much more than just getting your website or app translated. A French flag does not make your website or product feel French.
This workshop will take you on a journey across different cultures and languages and help you see the world through your international users’ eyes so that the next product or feature you build will feel relevant to them.
Who it's for
Anyone who is involved in the design or creation of a product –– designers, writers, product managers and developers. If you care about your international users, then this workshop is for you.
Key takeaways
By the end of the session, you will:
Understand what localisation is and why it’s important to do it right (Spoiler alert: Localisation can make or break your product)
Gain actionable insights on how to write content for global audiences and build products with international users in mind
Learn practical techniques to incorporate localisation in your product development process and collaborate with various stakeholders
About the instructor
As a Head of Localisation at Skyscanner, Hristina’s main focus is building a strong localisation team and robust processes. Today, a team of over 15 localisation managers and engineers is building tailor-made solutions to enable Skyscanner’s teams build products and create experiences in over 35 languages.
Call her crazy but she thinks that localisation is a fascinating discipline and crucial for any business, being at the intersection of languages, technology, product, design and UX. And she is on a mission to get everyone else excited about it. After all, how can a business or a product be successful and truly global if it doesn’t respond to the needs of all its users no matter where in the world they are from or what language they speak.
Hristina is a strong believer in the power of building communities so when not solving problems for global travellers, she leads Locommunity, an online mentoring community for localisation professionals and co-hosts a Localisation Meetup in Barcelona. A global citizen at heart, she speaks 5 languages and has lived in 10 different countries, so far.