Learn how to leverage Jobs-to-Be-Done (JTBD) approach to guide your product vision and strategy.
The concept of a "job" in "Jobs-To-Be-Done" is neatly encapsulated by a oft-quoted line from Theodore Levitt: "People want a quarter-inch hole, not a quarter inch drill". Originating in market research and strategy, Jobs-to-Be-Done (JTBD) is a set of frameworks that is rapidly being recognised and adopted by product teams and UX practitioners worldwide as an effective way to identify and to define user needs.
Based on several years of using JTBD in her own work, Steph will demystify the applications of JTBD Theory, introduce you to the core methods in this hands-on workshop and show you how you can best incorporate it it into your product design process.
Anyone who is involved in the strategic direction or the design of a product. You can be a product owner, product manager, researcher, designer or developer. If you care about building the right thing, this workshop is for you.