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Sharing the stories behind great products.

JAM is where makers come together to celebrate their craft, share real-world advice, and help each other grow.

Sep 17th-18th, 2020
Barcelona, Spain
From €699

Dear Makers,

This year, JAM Barcelona turns two. The quirky sister of our flagship London event looks brighter than ever. To a program already packed with stories, we're adding more intimate sessions to help you learn from your peers. Get ready to spend your last days of summer in the best of company, with plenty of great ideas, tools and memories to bring back to the office.

We hope you'll join us,

Mathilde & Seb

2019 Recap

The friendlier alternative to a regular conference. Last year, 300 makers from 12+ countries, including teams from Monzo, Facebook, Pivotal Labs, Spotify and more joined us for the first edition. Here are some of the highlights.

JAM is an amazing place to meet those who experience the same work life as you. It's the perfect environment for learning and socialising with like minded people. Can't wait for the next one!
Leila Abidi
Product Owner @ WinTechnologies

What's on?


On the first day, hear practical talks, candid conversations and actionable advice on how to build great products. From makers, leaders and doers like you.


The day after the conference, pick a specialised track to reflect and connect the dots on a topic of your choice. There will be more intimate sessions for maximum learning!


And over the weekend, discover the city's hidden gems with your new product friends. Our program of side events will help you mingle and make great memories.


Topic #1

Building with AI

In the wake of the great AI awakening, failing to adapt your product can mean falling behind. But beyond the hype, what does AI really mean for us product people? What's possible today? What skills and frameworks are being used? Let's explore the possibilities -and potential pitfalls- of designing AI-powered products and experiences. Discover how these products are being built today, and learn how we can adapt our skill sets for the decades ahead.

Topic #2

Shaping the future

As the world is changing faster than ever – socially and technologically, our role as makers is also evolving. We have the power (and responsibility) to design better products that solve ever-bigger problems. How do we go about doing this? This year, we’ll learn from the makers who ambitiously focus on social impact with the products they build. We’ll also explore the tools and approaches we can use to shape the future we want to live in.

Topic #3

Sharing stories

We're staying true to our guiding principle of sharing the stories behind great products. With a series of Show & Tell talks, we'll hear insider stories behind new products in the making. Makers will share their behind-the-scenes processes, tools of the trade and lessons learned.


Le Cunff

Founder, Ness Labs

Bloch Ron

Senior Product Manager, Microsoft


Head of Product, Mozilla


Design Lead, Bumble

More speakers coming soon!

Stay in the loop – sign up for updates.

All the deets


We're still planning out the details, but here's a rough schedule. The exact order of sessions will be announced 8 weeks before the start of the event.

Thursday, 17th Sep 20


8AM – 10AM
10AM – 6PM
Friday, 18th Sep 20


9AM – 10AM
10AM – 1PM
1PM – 5PM
8PM – late


A sixteenth-century Gothic building with an intensely rich history, the Convent dels Àngels belongs to Barcelona's heritage. It's counted among the most beautiful examples of Gothic architecture in the city.

Get directions



Last year, we sold out six weeks ahead of the conference, so book as soon as possible to guarantee your spot.

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