2 days of talks, stories and activities to make better products, in the heart of Barcelona.
In the wake of the great AI awakening, failing to adapt your product can mean falling behind. But beyond the hype, what does AI really mean for us product people? What's possible today? What skills and frameworks are being used? Let's explore the possibilities -and potential pitfalls- of designing AI-powered products and experiences. Discover how these products are being built today, and learn how we can adapt our skill sets for the decades ahead.
As the world is changing faster than ever – socially and technologically, our role as makers is also evolving. We have the power (and responsibility) to design better products that solve ever-bigger problems. How do we go about doing this? This year, we’ll learn from the makers who ambitiously focus on social impact with the products they build. We’ll also explore the tools and approaches we can use to shape the future we want to live in.
We're staying true to our guiding principle of sharing the stories behind great products. With a series of Show & Tell talks, we'll hear insider stories behind new products in the making. Makers will share their behind-the-scenes processes, tools of the trade and lessons learned.
JAM Barcelona is the new gathering for passionate makers. If you're on a mission to build a great product and constantly striving to improve how you work, then this is for you!
Learn from those who've been there and done it, share stories and experiences with fellow attendees, and have a great time.
Fuel up for the day with a fresh, locally sourced breakfast.
Learn, get inspired & ask all your burning questions.
Enjoy the sunny terrace, the delicious local food and the inspiring conversations.
Ready for round two? Our speakers have more stories and advice for you!
Carry on the conversation over drinks at one of our recommended spots.
Fuel up – it's going to be an action-packed day!
Groups will be formed based on relevant interests and experiences, to help you meet the right people.
Head to one of the local spots carefully curated by our team.
Choose from a series of engaging talks and campfire sessions taking place around town.
Your last chance to learn from fellow attendees and speakers. Make it count! You might get the answer for that lingering roadmapping question over some tapas.
On day two, connect with fellow makers in a friendly, informal way.
Head out for a few hours on a hike to Barcelona's best viewpoint. No filter needed, and incredible views guaranteed.
Join a walking tour led by one of our local guides, and explore the city's most iconic landmarks.
Learn how to paddle surf, do some yoga on the beach – or try something new – we have activities for all levels of fitness.
A mix of 'Show & Tells' and personal stories to gain fresh ideas and sharpen your product skills.
The opportunity to speak your mind, ask for advice and get feedback from the group.
A sixteenth-century Gothic building with an intensely rich history, the Convent dels Àngels belongs to Barcelona's heritage. It's counted among the most beautiful examples of Gothic architecture in the city.