Book your ticket
17 – 18 September 2020

Sharing the stories behind great products.

2 days of talks, stories and activities to make better products, in the heart of Barcelona.

Day 1 Stories

9 great talks, featuring speakers from the most product-driven companies around.

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Day 2 – Experiences

An action-packed day of activities to meet like-minded makers and expand your horizons.

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Apply to speak

If you'd like to join the lineup this year, take a look at our guidelines and craft your best proposal before the deadline.

This year, we're curating an exciting lineup around the following core themes:

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🚀 Building with AI

In the wake of the great AI awakening, failing to adapt your product can mean falling behind. But beyond the hype, what does AI really mean for us product people? What's possible today? What skills and frameworks are being used? Let's explore the possibilities -and potential pitfalls- of designing AI-powered products and experiences. Discover how these products are being built today, and learn how we can adapt our skill sets for the decades ahead.

🔮 Shaping the future

As the world is changing faster than ever – socially and technologically, our role as makers is also evolving. We have the power (and responsibility) to design better products that solve ever-bigger problems. How do we go about doing this? This year, we’ll learn from the makers who ambitiously focus on social impact with the products they build. We’ll also explore the tools and approaches we can use to shape the future we want to live in.

💡 Sharing stories

We're staying true to our guiding principle of sharing the stories behind great products. With a series of Show & Tell talks, we'll hear insider stories behind new products in the making. Makers will share their behind-the-scenes processes, tools of the trade and lessons learned.

What's on?

JAM Barcelona is the new gathering for passionate makers. If you're on a mission to build a great product and constantly striving to improve how you work, then this is for you!

Learn from those who've been there and done it, share stories and experiences with fellow attendees, and have a great time.

An epic learning experience

During the two days, you'll connect and learn from like-minded people coming from all over the world. No awkward networking and business cards. Just genuine conversations and friendly vibes.

Day 1 – Friday 27th September

Honest stories

You'll discover how some of the best product teams work, design and build. Not just the big wins, but also the failures, lessons and everything in-between. In between talks, Q&A sessions will give you the opportunity to ask all your burning questions.

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Day 2 – Saturday 28th September

Fun activities

After the talks, take part in a range of outdoor activities and inspiring side-events happening across town – the perfect way to bond with other attendees and continue learning from each other.

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Day 2 – Saturday 28th September

A killer after-party

Every event needs its after-party. Ours will take place at Barcelona's iconic nightclub Razzmatazz.

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Hosted in stunning Barcelona

Home to a thriving tech scene and some outstanding attractions, Barcelona is one of the most beautiful and vibrant cities in Europe. Throughout the event, you'll have the opportunity to explore architectural wonders, downtown walking streets and bustling markets.


Our first speakers will be announced soon. Have a story to share?

Apply to speak


On day two, connect with fellow makers in a friendly, informal way.


Stretch your legs, learn new things and have fun! We'll personally match you with like-minded attendees to help you meet the right people.



Head out for a few hours on a hike to Barcelona's best viewpoint. No filter needed, and incredible views guaranteed.


Walking tours

Join a walking tour led by one of our local guides, and explore the city's most iconic landmarks.


Beach & water sports

Learn how to paddle surf, do some yoga on the beach – or try something new – we have activities for all levels of fitness.


Small and friendly events to encourage genuine conversations. Pick the session that you find most helpful and take the opporunity to learn from your peers' successes and failures.


A mix of 'Show & Tells' and personal stories to gain fresh ideas and sharpen your product skills.

Campfires & Meetups

The opportunity to speak your mind, ask for advice and get feedback from the group.


Every event needs its after-party. Ours will take place at Barcelona's iconic nightclub Razzmatazz.


A sixteenth-century Gothic building with an intensely rich history, the Convent dels Àngels belongs to Barcelona's heritage. It's counted among the most beautiful examples of Gothic architecture in the city.