2nd Edition

Product Leaders' Weekend 2020

A 3-day experience for the most ambitious product leaders. Away from your screen.

Sep 28th - Oct 1st, 2020
Fforest farm, Wales
From £1000

Dear product leaders,

Your biggest strength is not your MacBook or your favourite roadmapping tool. It's you. We created this Weekend because we know that you are often neglected in favour of delivering features and meeting deadlines.

Hosted in the beautiful Welsh countryside, this experience is designed to help you connect candidly with peers, grow your product leadership skills and solve your biggest challenges together.

We hope to see you in Wales!

Mathilde & Seb

What's on

3 action-packed days
8 inspiring talks
6 breakout sessions
8 communal meals
4 outdoor activities

What is it?

From managing your team to making complex product decisions, being a product leader is no easy task. Come participate in 3 days of practical talks by experts in their field, take part in immersive discussions and get the opportunity to discuss tried and test solutions with other product leaders.

Watch the 2019 recap →
Coming to the Product Leaders Weekend made me question if I wanted to keep attending big conferences at all. The fact that it was in nature really made it a pleasant break from the day-to-day, but it also allowed us to mentally be in a different place and think differently. I made some real connections with people, instead of awkward conference talk.
Ilya Blokh
Director of Product @ Blinkist

Who's it for?

The event will bring together a small group of product leaders. People from the following companies participated in the previous edition:


This event is carefully curated around the most pressing challenges faced by anyone in a product leadership role. Expect insightful stories and meaningul conversations on the following themes:

Theme #1

Making better decisions

As a product leader, it's your job to make decisions. Big or small, they're your main output. But how do you become a better decision maker? Unlike an engineer or designer, you can't tweak your code or design; your decision is final. The best PMs know they have to build their own system to make informed decisions at speed. Let's dig into the art and science of creating decision systems.
Theme #2

Building stronger teams

Your product is only as strong as the team behind it. Whether you're learning the ropes as a first-time manager or leading a large team already, you know that enabling people to do their best work is critical. From making the right hires to creating a strong culture, you have to wear many hats. Let's explore the practices, mindsets and processes that will make your product team stronger.
Theme #3

Growing in confidence

Talking about tools and processes is easy. What about the 'hard stuff'? The soft skills, struggles and doubts that often come with a leadership position? How do you deal with uncertainty? Manage yourself to better lead others? How do you stay sane in the face of pressure and deadlines? Let's lift the curtain on what product leaders think, but never say out loud, discuss shared challenges and come up with collective solutions.


You'll take part in a varied range of activities, giving you the opportunity to connect with all participants in a friendly, informal setting.







Co-founder, Sudden Compass


Head of Product, Flux


Former VP Product, Netflix


CPO, Triptease


Group Product Manager, Capital One

More speakers coming soon!

Stay in the loop – sign up for updates.

All the deets


Set in the Welsh countryside, Fforest farm is set across 200 acres of land by the river Teifi, minutes from the town of Cardigan and from the beautiful undiscovered beaches and coves of the Welsh coast.

Get directions

Private rooms

Shared rooms


The event is on from Monday 28th of September to Thursday 1st of October 2020. A detailed schedule will be published shortly.


Who's it for?

We've focused the content to address the challenges faced by anyone in a product leadership position. The following people will benefit the most:

  • Experienced product managers: people who manage one or multiple product(s) and need to lead by influence every day.
  • Managers of product teams: people responsible for hiring and onboarding others, develop methodologies for their teams, and represent product in the C-suite.
  • Senior leaders: people who're running their own organisation, department, or startup and want to better understand the practice of effective product management.
What's the deal with accommodation?
Accommodation is included in the ticket. Please see the tickets section for different types of accommodation. Closer to the time, we'll send a survey to check for mixed vs non-mixed preferences and will allocate people to rooms on that basis.
How do I get there?

By coach

We've arranged a 72-seater coach, which will take us from London Victoria to the venue and back. This is included in your ticket price – you just need to let us know that you want to use it so we know how many people to expect – to do so, please send an email to hello@makingjam.io.

The coach will depart from London Victoria on Thursday at 11:30am. The return journey is scheduled to leave at 11am on Sunday to London Victoria. Expected arrival time is 5pm.

By train

The nearest train station is Carmarthen. Trains from London Paddington leave frequently (every 30 minutes), and the journey takes around 4 hours. We're arranging one collection from the station on Thursday and one drop off on Sunday morning.


Thursday - 3pm


Sunday - 12am

By car

The exact address of the farm is Fforest Farm, Cwm Plysgog, Aberteifi, Cilgerran, SA43 2TB, United Kingdom

Parking will be available on the premises.

By plane

The nearest international airport is Cardiff Airport. From there, you can get a train to Carmarthen which takes around 1h30.

What's included?
  • Accommodation
  • Good honest food, prepared on site and locally sourced
  • Creative and exhilarating outdoor activities
  • Transport to and from the venue
What should I bring?

Think practical, warm and layers! Good things to have are:

  • Walking boots, comfortable shoes and socks
  • A waterproof jacket
  • Swimsuit
  • A water bottle to take on walks etc
  • Your laptop for taking notes (if you prefer to old fashioned pen and paper)
Do you offer discounts for startups?

We do! Get in touch for more info.


Proudly sponsored by the following companies.


This is a small event, so places are limited – please book early to avoid disappointment. Ticket price includes:

3 action-packed days
8 inspiring talks
6 breakout sessions
8 communal meals
4 outdoor activities
  • Basic (shared)

    £1000 + VAT
    Twin room or a bunk bed in a shared accommodation. Rooms can be mixed or non-mixed depending on your preference. Bathrooms located in an outdoor shower block.
  • Comfort (shared)

    £1500 + VAT
    Stay in a bed in a shared, open-plan studio with maximum 3 other people. Rooms can be mixed or non-mixed depending on your preference. Shared bathrooms located inside the accommodation.
  • Private (only 8 available)

    £2000 + VAT
    Stay in a private double room in a farmhouse, or outdoor dome. Private en-suite bathroom included.

Please read our Terms & Conditions before booking.

Not ready to book just yet? Sign up for updates.

JAM Product Leaders Weekend 2020

  • tickets
  • billing
  • attendees
  • payment
  • Basic (shared)

  • Comfort (shared)

  • Private (only 8 available)

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VAT (@20%)

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