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John Vetan
Design Sprints

Design Sprints Done Right

Originally developed at Google Ventures, Design Sprints have been all the rage lately. A five-day process for answering critical business questions through design, prototyping, and testing ideas with customers, it’s a "greatest hits" of business strategy, innovation, behavior science, design thinking, and more—packaged into a battle-tested process that any team can use.

The workshop is fast-paced, hands-on, timeboxed, and immersive. We'll move from an initial product idea to a hi-fidelity prototype we'll use to test on live customers. You'll learn and practice different ideation techniques and the best methods to empathize with your customers, like Lightning Demos, Sketching, User Story Mapping, Prototyping and Customer Interviews.

By the end of the workshop, you'll have the right knowledge and process to drive hi-impact innovation inside your organization.

Who it's for

This workshop works best for creatives & product leaders from technology product companies that want to "learn by doing" the Design Sprint method.

Whether you're a Product Manager/Owner, Researcher, Marketer, Head of Innovation, CTO/VP of Engineering, Web Developer, UX/UI Designer or Creative/Art Director you will now be ready to have a seat at the table when designing products & services your customers really need.

This workshop is NOT for those wanting to sit back and hear the theory. You should come prepared to work hard in an intense, time-boxed, collaborative setting.

Key takeaways

  • How to lead a sprint, define and prioritize challenges, and choose the best starting point.

  • How to understand customers’ needs and map their journeys, and how to sketch innovative solutions in no time and make critical decisions fast.

  • How to spark ideas and answer crucial product questions within extreme time constraints.

  • How to motivate your team members and get the most out of their combined expertise.

About the instructor

John Vetan
Co-Founder at New Haircut

John Vetan spent six years chartering the evolution of New Haircut’s design thinking process. Currently, as founder and strategist at the Design Sprint Academy, John is helping organizations around the world use and adopt design sprints as an effective way to innovate.

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