We often learn to develop empathy for the users of our products, but rarely apply the same thinking to the people whose support we need to be successful. We need to develop empathy for our stakeholders, too, if we expect to get the support and buy-in on our projects. Developing stakeholder empathy will enable us to approach them with the right mindset and articulate our design decisions in a way that appeals to their needs.
Anyone who needs to talk about design! Regardless of your role, everyone needs to be better at articulating design decisions. While most attendees are usually designers, I've had many developers, content strategists, product owners, researchers, and business leaders attend. The content, strategies, and exercises easily cross roles.
Yep! It's common for senior designers to say they don't need this. Those same people also tell me how much they learned afterward! Even if you have experience, how often are you applying deliberate effort to improve in this area? You may be a black belt, but every time you step on the mat you have to be practiced and ready.
Tom Greever has been designing interfaces and leading design teams for 20 years. His experience as a UX designer, executive design leader, and consultant has given him a broad perspective on how better communication yields great design. He has coached and mentored teams on design practices and communication at both large enterprises and small start-ups all over the world. He lives in Illinois in the US with his wife and five kids. He is probably cleaning up the house right now.